Wonder bread is owned; baked and distributed by the team at Purity Bakeries, who have for many years strived to create a better loaf of bread and higher levels of education in relation to what we all consume.

Our focus today is primarily on:

  1. Providing ‘Good Products’ that are measurably good for you and contribute to maintaining a balanced and nutritious diet.
  2. Communicating ‘Good Advice’ through the assistance of our many partners who make up the Non-communicable disease commission.
  3. Encouraging ‘Good Sweat’ by emphasizing active lifestyles which should incorporate at least 30 minutes of exercise into every day.
  4. Creating ‘Good Meals’ that help feed and maintain the nutrition of your entire family.

Many have asked why – why would a corporate entity place its emphasis on this area. Quite simply, we know that Chronic non-communicable diseases (CNCDs) present major public health problems throughout the developed world and have now become even more serious concerns in many areas of the developing world.

The World Health Organization (WHO) estimates that CNCDs account for 59 per cent of deaths globally and do account for almost half; 49.5 per cent, of the global burden of disease.

Already 77% of CNCD deaths occur in developing countries. High and rising rates of CNCD deaths have also been reported for Barbados and other countries in the Caribbean.
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